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In this issue
1. How-To: How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)
2. #SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories This Week
3. Podcast: Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts
4. Seminar: How to Choose the Right Content Marketing System
5. Survey Says: Which Types of Facebook Brand Posts Get the Most Engagement?
6. My View: Five Superhot Email Marketing Trends
7. Infographic: 11 Common Website Conversion Killers
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How-To
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How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)
By Corey Zeimen
Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. Read More
Podcast
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Data, TV, and the Limitless Focus Group: 4C's Josh Dreller on Marketing Smarts
By Kerry O'Shea Gorgone
Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. Read More
Multimedia
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Seminar: How to Choose the Right Content Marketing System
You'll learn to determine when it's time to invest in new technology and how to choose the best fit. You'll go through the seven categories of content marketing tools and figure out how to select the best software to meet your needs. You'll leave with a template for making optimal choices. Read More
Survey Says
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Which Types of Facebook Brand Posts Get the Most Engagement?
By Ayaz Nanji
Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times account for the highest engagement rates? Read More
Quick Take
#SocialSkim: Snapchat Challenges Facebook in Video, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. Read More
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My View
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Five Superhot Email Marketing Trends
By Cynthia Price
Take advantage of these hot email marketing trends to get the biggest bang for your buck. Read More

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