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In this issue
1. How-To: How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)
2. Video: An Introduction to Inbound and Content Marketing
3. Podcast: The Secret to Becoming Known: Personal Branding, With Best-Selling Author Mark Schaefer
4. On-Demand Seminar: Time Management Bootcamp
5. Survey Says: The Job Benefits Employees Value Most
6. #SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week
7. Infographic: How to Improve Email Open Rates
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How-To
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How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)
By Lawson Abinanti
Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read More
Video
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Marketing Video: An Introduction to Inbound and Content Marketing
What is inbound marketing? This explainer video introduces that relatively recent marketing approach and covers the basics of content and inbound marketing. Read More
Podcast
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The Secret to Becoming Known: Best-Selling Author Mark Schaefer on Marketing Smarts
By Kerry O'Shea Gorgone
Marketing strategist, educator, and best-selling author Mark W. Schaefer shares insights from his latest book, Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Read More
Multimedia
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On-Demand Seminar: Time Management Bootcamp
You'll learn how to prioritize tasks and create maximum customer value through the application of quality management principles. You'll discover how to consistently make high-value decisions about where, when, and how to invest your attention, energy, and resources to achieve success for both you and your customer. Read More
Survey Says
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The Job Benefits Employees Value Most
By Ayaz Nanji
For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl. Read More
Quick Take
#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week
By Christian Neri
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... Read More
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At-A-Glance
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How to Improve Email Open Rates [Infographic]
By Laura Forer
If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates. Read More

event calendar

Mar 10
 Virtual Conference—Marketer's Brunch & Learn | 3 online sessions
Mar 16
 Online Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 30
 Online Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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