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In this issue
1. How-To: 14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
2. Podcast: Building a Global Reputation in a Lofty Niche: Mountain Climber and Author Vern Tejas
3. On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email
4. Survey Says: Online Marketers: The Next Big Trend in Marketing
5. Infographic: The Small Business Guide to Facebook Insights
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How-To
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14 Highly Effective B2B Marketing and Sales Tactics Based on Emotions
By Bob Oord
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well. Read More
Podcast
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Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts
By Kerry O'Shea Gorgone
Tejas shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses his Seventy Summits: A Life in the Mountains. Read More
Multimedia
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On-Demand Seminar: Hello, It's Me... The Adele Guide to Doing Email
In this Teach Me How seminar, you'll learn which email engagement tactics and best-practices will ensure your emails stand out, get opened, and generate the ROI you seek. You'll leave with all the resources you need to help you develop awesome emails that Adele would open and approve of! Read More
Survey Says
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Online Marketers: The Next Big Trend in Marketing
By Ayaz Nanji
What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February. Read More
 
 
At-A-Glance
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The Small Business Guide to Facebook Insights [Infographic]
By Laura Forer
Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page. Read More

event calendar

Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation
Apr 25
 Ask Me Anything—Live Q&A session with Andy Crestodina
May 11
 Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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