MarketingProfs This Week: 28 March 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Top Six Email Marketing Trends You Need to Keep Pace With
2.	Podcast: Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson
3.	#SocialSkim: How Facebook's F8 Conference Affects You, Plus This Week's Roundup
4.	Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel
5.	Survey Says: 2015 Social Media Benchmarks by Industry
6.	Infographic: How to Nurture Your Leads With Narrative
7.	My View: Content Marketing Performance: A Framework for Measuring Real Impact

How-To

Top Six Email Marketing Trends You Need to Keep Pace With

By Liga Bizune

Email marketing is likely a vital part of you marketing strategy. You'll need to keep up with these email trends if you want your marketing to remain relevant. Read More

Podcast

Uplifting Instagram Marketing: Soffe Apparel's Paul Anderson on Marketing Smarts

By Kerry O'Shea Gorgone

Soffe Apparel's director of marketing, Paul Anderson, explains the research and strategy behind the company's rebranding and its targeted use of social channels, such as Instagram, to energize audiences. Read More

Multimedia

Seminar: Email for B2B: Tips for Each Stage of the Sales Funnel

You'll learn several approaches to integrating email into lead nurturing, prospect qualification, and customer progression—at every stage of the sales funnel. We'll explore how content marketing is a key component, and why marketing automation and triggered emails are critical to success. Read More

Survey Says

2015 Social Media Benchmarks by Industry

By Ayaz Nanji

Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. Read More

Quick Take

#SocialSkim: How Facebook's F8 Conference Affects You, Plus More Stories in This Week's Roundup

By Angela Natividad

Get the skinny on how Facebook's plans will change your relationship to your phone. Also, Twitter live videos and Instagram's latest collage app. And that's just the tip of the iceberg. Skim to stay ahead. Read More

My View

Content Marketing Performance: A Framework for Measuring Real Business Impact

By Rebecca Lieb

Recently, my colleague Susan Etlinger and I teamed up on a research project about content's business value. Here's a look at what we discovered. Read More

event calendar

Apr 2	Seminar—How to Build a Comprehensive Social Media Strategy
Apr 9	Seminar—Modern Sales and Marketing Alignment
Apr 9	MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Apr 10	Virtual Conference—Content Marketing for Consumer Brands
Apr 16	Seminar—Hooked: How to Create Addictive Content for Your Brand
Apr 23	Seminar—How to Build a Successful Content Marketing Plan
May 14	Seminar—The Anatomy of a LinkedIn Company Page
Oct 20-23	B2B Marketing Forum 2015—Save up to $700 through March 31 Register Now

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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