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In this issue
1. How-To: Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide
2. Video: SEO Basics and Quick Tips
3. Podcast: Hollywood-Worthy Branded Video Content: Vern Oakley on Marketing Smarts
4. On-Demand Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
5. #SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This Week
6. Survey Says Average Salaries of Common Inbound Marketing and SEO Jobs
7. Infographic: Flowchart: Use the Right Digital Advertising Strategies & Metrics for Your Campaigns
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How-To
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How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide
By Rachel Chapdelaine
This detailed guide can help you and your brand benefit from guest-posting—to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more... Read More
Video
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SEO Basics and Quick Tips
By Shannon Matthews
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips. Read More
Podcast
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Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts
By Kerry O'Shea Gorgone
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization. Read More
Multimedia
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On-Demand Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
You'll discover how to use LinkedIn's "hidden" features to connect and engage with your ideal prospects—and ultimately close more sales. You'll learn how to identify your best leads, determine communication strategies that convert, and apply LinkedIn tools that will help you seal the deal. Read More
Survey Says
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Average Salaries of Common Inbound Marketing and SEO Jobs
By Ayaz Nanji
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Read More
Quick Take
#SocialSkim: Apple Takes On Snapchat, LinkedIn Beefs Up Lead Generation: 11 Stories This Week
By Christian Neri
This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and it's new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more! Read More
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At-A-Glance
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Flowchart: Use the Right Digital Advertising Strategies and Metrics for Your Campaigns [Infographic]
By Laura Forer
This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals. Read More

event calendar

Mar 30
 Online Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 6
 Online Seminar—How to Adapt: Creating a Content Strategy for Mobile
Apr 14
 Virtual Conference—Video Marketing | 3 online sessions
Apr 20
 Online Seminar—Hello, It's Me... The Adele Guide to Doing Email
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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