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In this issue
1. How-To: The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful
2. #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories
3. Podcast: Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple
4. Seminar: Amplify Your Marketing With Brand Metaphors
5. Survey Says: Google AdWords Benchmarks by Industry
6. My View: Three Huge Mistakes You're Committing in Your Social Content
7. Marketing Video: No Lead Left Behind
8. Infographic: The Biggest Sales-Enablement Problems and Their Solutions
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How-To
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The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful
By Alexander Skorka
The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions. Read More
Video
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Marketing Video: No Lead Left Behind
By Cassie Nelson
Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than lead quality. Read More
Podcast
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Measuring the B2B Customer Journey: SmartBear CMO Bryan Semple on Marketing Smarts
By Kerry O'Shea Gorgone
SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey. Read More
Multimedia
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Seminar: Amplify Your Marketing With Brand Metaphors
You'll discover seven archetypal metaphors that span countries, cultures, languages, and dialects. And you'll learn a step-by-step process to discovering your ideal brand metaphor and how to use it to engage and persuade your audience. Read More
Survey Says
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Google AdWords Benchmarks by Industry
By Ayaz Nanji
Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? Read More
Quick Take
#SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories
By Christian Neri
This week, all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. Read More
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My View
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Three Huge Mistakes You're Committing in Your Social Content
By Katie Carlson
Want to be seen as a trusted advertiser and transparent brand? Then follow the FTC's endorsement guidelines and avoid these big social content mistakes. Read More

event calendar

Mar 24
 Online Seminar—Email Design for Non-Designers
Apr 7
 Online Seminar—How to Use Media Relations to Drive SEO
Apr 8
 Virtual Conference—Video Marketing | 3 online sessions
Apr 14
 MarketingProfs University—Marketing Measurement & Analytics

 
 
 
 

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Opinions Editor: Verónica Maria Jarski
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