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In this issue
1. How-To: The New 'SEO': 5 Ingredients for a Profitable Search Experience Optimization Recipe
2. Podcast: Solve the Mystery of Why People Buy: 'Brand Seduction' Author Daryl Weber
3. On-Demand Seminar: Boost Your Revenue With a Customer Advisory Board
4. Survey Says: Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
5. #SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week
6. Infographic: Get the Most Out of Your Marketing Automation Tools
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How-To
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The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience. Read More
Podcast
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Solve the Mystery of Why People Buy: 'Brand Seduction' Author Weber on Marketing Smarts
By Kerry O'Shea Gorgone
Former Global Director of Creative Strategy at Coca-Cola Daryl Weber shares insights from his Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands and offers tips on how to forge emotional connections with your audience. Read More
Multimedia
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On-Demand Seminar: Boost Your Revenue With a Customer Advisory Board
You'll learn the essential elements of creating and managing a world-class CAB program. You'll learn how to set up a customer advisory board, run effective in-person and remote meetings, and turn those meeting insights into actions that will help you retain customers and positively impact your bottom line. Read More
Survey Says
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Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
By Ayaz Nanji
The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian. Read More
Quick Take
#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week
By Christian Neri
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of businesses tools; YouTube's new social app; and much more! Read More
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At-A-Glance
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Get the Most Out of Your Marketing Automation Tools [Infographic]
By Laura Forer
Marketing automation can be a big investment, but many marketers find they aren't able to use the tools fully. Check out this infographic to see what you can do to get the most out of your marketing automation investment. Read More

event calendar

Mar 30
 Online Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Apr 14
 Virtual Conference—Video Marketing | 3 online sessions
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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