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In this issue
1. How-To: Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind
2. Podcast: Everything You Wanted to Know About Predictive Analytics: Christopher Penn
3. On-Demand Seminar: 9 Insanely Effective Email Tactics You Can Use Today
4. Survey Says: Social Media Use in 2018: Platform, Age, and Visit Trends
5. Infographic: The Right Way to Do SEO
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How-To
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Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind
By Meryl Draper
Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing. Read More
Podcast
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Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts
By Kerry O'Shea Gorgone
Chris Penn, co-founder of Brain+Trust Insights, discusses how predictive analytics can help you plan more effective marketing campaigns. Read More
Multimedia
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On-Demand Seminar: 9 Insanely Effective Email Tactics You Can Use Today
In this Teach Me How seminar, learn nine tactics that will get your prospects to open, read, and respond to your email! You'll see examples from various B2B verticals and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek. Read More
Survey Says
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Social Media Use in 2018: Platform, Age, and Visit Trends
By Ayaz Nanji
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research Center. Read More
 
 
At-A-Glance
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The Right Way to Do SEO [Flowchart]
By Laura Forer
Does SEO really have to be so complicated? Sometimes, maybe yes, but asking yourself some basic questions can often lead you on a path to SEO success. See where you land on this flowchart. Read More

event calendar

Mar 22
 Ask Me Anything—Get your email questions answered by Nancy Harhut
Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation
May 11
 Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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