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In This Issue
+ How-To: Avoid the Museum of Dead Content: When Web Content Expires
+ Podcast: Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts
+ #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, More!
+ NEW Seminar: Develop Content for Each Stage of the Buying Journey
+ Survey Says: The Most Exciting Digital Marketing Opportunity of 2014
+ Infographic: The Best Social Media Management Software
+ My View: What Does Ellen's Tweet Heard 'Round the World Mean for You?
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How-To Avoid the Museum of Dead Content: What to Do When Web Content Expires
By Dominic Smith
Nothing sends potential customers away faster than dead content. But how do you find it—then remove it—without disrupting the flow of marketing work and causing the SEO manager's blood pressure to spike? Read More
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Podcast Visual Storytelling: Ekaterina Walter Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Ekaterina Walter has led strategic and marketing innovation for brands such as Intel and Accenture. I invited her to talk about her latest book, The Power of Visual Storytelling, co-written with Jessica Gioglio. Read More
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PRO   NEW Seminar: How to Develop Effective Content for Each Stage of the Buying Journey
This seminar will provide you with a solid understanding of how to more effectively develop the kind of content you need, as well as a road map of when, where, and how best to deploy it for optimal results. Read More
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Survey Says
The Most Exciting Digital Marketing Opportunity of 2014
By Ayaz Nanji
Client-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers point to mobile, a recent report from Adobe and Econsultancy has found. Read More
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Quick Take
#SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered Oreo
By Angela Natividad
Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, Twitter-powered Oreo cookies, and the WWW at age 25! That's just surface-scratching. Skim for your social submersion! Read More
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My View What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?
By Ken Wisnefski
For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers. Read More
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Mar 27
 Online Seminar—Become the Most Highly Recommended Brand in Your Category
Apr 10
 Online Seminar—Use Your Data to Cut Through the Noise and Drive Customer Engagement
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Special prices for groups of 3
Apr 11
 Virtual Conference—Social Media Marketing: A Map for Social Evolution 3 online sessions
Apr 17
 Online Seminar—Five Tips for Creating Email Subject Lines that Increase Conversions
Apr 24
 Online Seminar—Using Visual Stories to Create an Urge to Act
Oct 9-10
 B2B Forum 2014—Boston, MA Contact us for group rates