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In this issue
1. How-To: Public Relations: Four 'Wow' Ways to Use It for Sales
2. Podcast: The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts
3. #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow
4. How-To Guide: Website Metrics: What to Measure and How to Improve
5. Survey Says: The State of B2B Digital Marketing Analytics
6. Infographic: Elements of a Successful Creative Pitch
7. My View: Three Conversations That Sales Reps Need to Master
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How-To
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Public Relations: Four 'Wow' Ways to Use It for Sales
By Lisa Calhoun
A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you. Read More
Podcast
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The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts
By Kerry O'Shea Gorgone
Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup. Read More
Multimedia
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How-To Guide: Website Metrics: What to Measure and How to Improve
In this 27-page guide, you'll receive actionable tips and advice on how to focus on the data that matters for getting the most from your website, including traffic, visitor engagement, and conversions; which metrics you'll need to track; and how to improve website performance. Read More
 
Survey Says
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The State of B2B Digital Marketing Analytics
By Ayaz Nanji
Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix. Read More
Quick Take
#SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!
By Angela Natividad
See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune. Read More
 
 
My View
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Three Conversations That Sales Reps Need to Master
By Tim Riesterer
Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle. Read More
 
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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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