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In this issue
1. How-To: Five Customer Insight Mistakes You Must Avoid
2. #SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories This Week
3. Podcast: The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts
4. Seminar: MarketingProfs University's High-Performance Marketing
5. Survey Says: Eye-Tracking Study: How People Use Google on Mobile
6. My View: Five Reasons You Should Not Invest in SEO This Year
7. Infographic: A Sensible Social Media Checklist for Businesses
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How-To
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Five Customer Insight Mistakes You Must Avoid
By Denyse Drummond-Dunn
Customer insights are essential to growth and success, yet they remain the elusive holy grail of many a business—a seeming exercise in futility. But you can avoid others' mistakes and develop actionable customer insights. Read More
Podcast
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The Most Effective Lead Follow-Up Strategies: Adam Bluemner on Marketing Smarts
By Kerry O'Shea Gorgone
Based on a study that analyzed 63,256 phone calls, here are practical ideas, tips, and tactics for following up with B2B website leads. Read More
Multimedia
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Seminar: MarketingProfs University's High-Performance Marketing
You'll learn about the principles of agile methodology and lean manufacturing, and why they matter not only to manufacturers but also to Marketing. We'll walk you through practical ways to apply these techniques in your daily work to transform the way your team operates. Read More
Survey Says
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Eye-Tracking Study: How People Use Google on Mobile
By Ayaz Nanji
How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens? Read More
Quick Take
#SocialSkim: Pinterest Extends DIY Ads to SMBs, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course. Read More
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My View
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Five Reasons You Should Not Invest in SEO This Year
By Matthew Riley
Stop wasting time and money on SEO. Instead, focus on increasing revenue from the traffic you already have. Read More

event calendar

Mar 17
 Online Seminar—Amplify Your Marketing With Brand Metaphors
Mar 24
 Online Seminar—Email Design for Non-Designers
April 8
 Virtual Conference—Video Marketing | 3 online sessions
April 14
 MarketingProfs University—Marketing Measurement & Analytics

 
 
 
 

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