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In this issue
1. How-To: Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017
2. Podcast: Increasing Awareness (and Research Money) to Decrease Cancer: With Ben Kaplan
3. Take 10: How to Successfully Describe Your Services
4. Survey Says: The Top Digital Channels for Generating B2B Leads
5. #SocialSkim: Facebook's Scripted TV-Like Series, and Algo Change Devaluing 'Likes': 11 Stories
6. Infographic: Demographics of the Top 7 Social Networks
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How-To
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Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017
By Lauren Davenport
The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light? Read More
Podcast
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Increasing Awareness (and Research Money) to Decrease Cancer: Ben Kaplan on Marketing Smarts
By Kerry O'Shea Gorgone
Ben Kaplan, senior director of mobile strategy and product at the American Cancer Society, discusses the mobile strategy that increased mobile app revenue 80% in 2016 for the organization. Read More
Multimedia
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Take 10: How to Successfully Describe Your Services
Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More
Survey Says
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The Top Digital Channels for Generating B2B Leads
By Ayaz Nanji
B2B marketers say email, organic search, whitepapers, webinars, and LinkedIn are the most effective digital channels/tactics for generating leads, according to recent research from DemandWave. Read More
Quick Take
#SocialSkim: Facebook's Scripted TV-Like Series and Like Algorithm Change: 11 Stories This Week
By Christian Neri
Facebook ponders original TV-like series and devalues Likes; a Pinterest Web extension that lets users search the platform from any website; why NBCUniversal invested $.5 billion in Snapchat; how to use video on LinkedIn; and much more... Read More
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At-A-Glance
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Demographics of the Top 7 Social Networks [Infographic]
By Laura Forer
How well do you know your social media audiences? See who spends time on seven of the most popular social networks. Read More

event calendar

Mar 16
 Online Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 30
 Online Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Mar 10
 Virtual Conference—Video Marketing | 3 online sessions
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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