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In this issue
1. How-To: Four Ways People Think and How to Convince Them to Buy
2. #SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories This Week
3. Podcast: Customer Data, Your Company's Untapped Goldmine: Adobe's Kiki Burton
4. Seminar: Content, Conversions, and Lead Generation
5. Survey Says: Eye-Tracking Study: How Consumers View Display Ads
6. My View: Memorable Moments Enrich Customer Relationships
7. Infographic: How Agile Marketers Operate
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How-To
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Four Ways People Think and How to Convince Them to Buy
By Mikita Mikado
What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them. Read More
Podcast
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Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts
By Kerry O'Shea Gorgone
Kiki offers offers a map for accessing the goldmine of customer insights your company doesn't realize it's sitting on, and explains how to grow your valuable audience. Read More
Multimedia
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Seminar: Content, Conversions, and Lead Generation
This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More
Survey Says
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Eye-Tracking Study: How Consumers View Display Ads
By Ayaz Nanji
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Read More
Quick Take
#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you have access to Instagram's multi-account test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. Read More
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My View
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Memorable Moments Enrich Customer Relationships
By David Trice
Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. Read More

event calendar

Feb 11
 Online Seminar—Secrets to Successful Data-Driven Marketing
Feb 12
 Virtual Conference—Content Marketing | 3 online sessions
Feb 25
 Online Seminar—How to Host a Marketing Growth Hackathon
Mar 10
 MarketingProfs University—Marketing Project Management Essentials

 
 
 
 

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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