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In this issue
1. How-To: Social Listening in 2017: The Next Frontier in Social Media
2. Podcast: How to Turbo-Boost Email Reply Rates by Personalizing at Scale
3. On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site NOW
4. Survey Says: Eye-Tracking Study: Online Ad Elements and Formats That Get Attention
5. #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories
6. Infographic: Digital Marketing in 2017: Trends and Predictions
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How-To
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Social Listening in 2017: The Next Frontier in Social Media
By Ulrik Bo Larsen
Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. Read More
Podcast
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How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act. Read More
Multimedia
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On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately
You’ll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! Read More
Survey Says
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Eye-Tracking Study: Online Ad Elements and Formats That Get Attention
By Ayaz Nanji
Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? Read More
Quick Take
#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week
By Christian Neri
This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! Read More
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At-A-Glance
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Digital Marketing in 2017: Trends and Predictions [Infographic]
By Laura Forer
From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see. Read More

event calendar

Feb 9
 PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10
 Virtual Conference—Content Marketing | 3 online sessions
Feb 23
 PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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