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In this issue
1. How-To: Four B2B Marketing Trends That Will Define 2018
2. Podcast: The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr
3. New Live Seminar: Predictive Analytics for Social Media Marketers
4. Survey Says: Marketers' Top SEO Priorities for 2018
5. #SocialSkim: Facebook Loses Users (First Time Ever); Twitter Preps Snapchat Feature: 11 Stories
6. Infographic: Eight Simple Ways to Handle Negative Thoughts and Emotions at Work
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How-To
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Four B2B Marketing Trends That Will Define 2018
By Melissa Tatham
In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018. Read More
Podcast
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The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts
By Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals. Read More
Multimedia
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New Live Seminar: Predictive Analytics for Social Media Marketers
Reserve your spot for this upcoming Teach Me How seminar and you'll learn how to extract social media data from social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More
Survey Says
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Marketers' Top SEO Priorities for 2018
By Ayaz Nanji
Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. Read More
Quick Take
#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories
By Christian Neri
How and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive new milestone; more! Read More
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At-A-Glance
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Eight Simple Ways to Handle Negative Thoughts and Emotions at Work [Infographic]
By Laura Forer
Everyone has bad days at work that lead to negative thinking, but learning to manage those thoughts and turn them into opportunities can help you advance your career. Read More

event calendar

Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers
Feb 22
 Ask Me Anything—With Christopher Penn
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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