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In this issue
1. How-To: Four Ways to Stop Your Infographic From Being a Total Flop
2. #SocialSkim: Facebook's 'Like' Alternatives, Plus 13 More Stories in This Week's Roundup
3. Podcast: Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts
4. Seminar: How to Host a Marketing Growth Hackathon
5. Survey Says: The State of Email Marketing by Industry
6. My View: Four Ways Marketers and Creatives Can Collaborate Better
7. Infographic: Content Marketing Trends in 2016
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How-To
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Four Ways to Stop Your Infographic From Being a Total Flop
By Rebecca Joyner
Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project. Read More
Podcast
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Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts
By Kerry O'Shea Gorgone
The director of research solutions at SurveyMonkey shares crisis communication tips and explains data's role—before, during, and after a crisis—in helping your company come out on top. Read More
Multimedia
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Seminar: How to Host a Marketing Growth Hackathon
You'll discover how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business-growth challenges in an interactive, single-day event. You'll learn to conduct your own marketing hackathon and quickly identify campaigns with the greatest probability of improving business results. Read More
Survey Says
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The State of Email Marketing by Industry
By Ayaz Nanji
Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? Read More
Quick Take
#SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's Roundup
By Christian Neri
Social gets serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. Read More
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My View
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Four Ways Marketers and Creatives Can Collaborate Better
By Matt Cooper
Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with what their frustrated counterparts do. Read More

event calendar

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