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| By Jeff Foster |
| Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
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| By Matthew Grant |
| Demonstrating value is a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold got me thinking that we may have the purpose of measurement backwards.
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| By Ann Handley, Tim Washer |
| In an inaugural segment of our video series, we ask (and answer): In our newly social age, is it incumbent on brands to be always at the ready to respond (with content or with creative) to events in real-time?
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| In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.
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Social Media Tools Galore, Vine Resumes, Burger King Hack... The Week in Social Media
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| By Angela Natividad |
| This week in review is replete with value: The "science of the Harlem Shake," the first-ever Vine résumé, the Burger King Twitter hack. Also, tools in droves: PinAlerts, Curalate, SendTracker, Twitter’s lead-gen advertising card, Facebook Nearby.... Also, does Facebook punish brands for posting from third-party platforms? And more... in this week’s #SocialSkim.
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| By Verónica Maria Jarski |
| What marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired me to draw the following slide show.
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