MarketingProfs This Week: 20 February 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Twitter Mantras: How Not to Be Unenlightened on Social Media
2.	#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories This Week
3.	Podcast: Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer
4.	How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
5.	Survey Says: Content Marketing and Social Media Benchmarks for Brands
6.	My View: Avoid Making These 10 Digital Marketing Blunders
7.	Video: What Is Nurture Marketing?
8.	Infographic: Nine Ways to Have More Effective Meetings

How-To

Five Twitter Mantras: How Not to Be Unenlightened on Social Media

By Ed Morgan

Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. So why do brand tweets as if they're in the dark? Read More

Video

Marketing Video: What Is Nurture Marketing?

By Kate Moore

It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales. Read More

Podcast

Your Customer Service Needs Some Serious Help: 'Hug Your Haters' Author Jay Baer on Marketing Smarts

By Kerry O'Shea Gorgone

Fully 80% of companies say they deliver outstanding customer service, but only 8% of their customers agree. Jay shares the secret to turning haters into advocates. Read More

Multimedia

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Survey Says

Content Marketing and Social Media Benchmarks for Brands

By Ayaz Nanji

Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven. Read More

Quick Take

#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's Roundup

By Christian Neri

Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please. Read More

My View

Avoid Making These 10 Digital Marketing Blunders

By Stephen Moyers

You'll better connect with customers and garner more business when you stop making these 10 online marketing mistakes. Read More

event calendar

Feb 25	Online Seminar—How to Host a Marketing Growth Hackathon
Mar 3	Online Seminar—How to Choose the Right Content Marketing System
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 8 online sessions

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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