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In this issue
1. How-To: Six Ways to Generate More (and More Creative) Ideas
2. Podcast: Top Hacks for Becoming a Project Management Master: Nathan Ellering
3. On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
4. Survey Says: The 20 Most 'Simple' Brands
5. #SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
6. Infographic: The Complete Guide to Facebook Ad Targeting
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How-To
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Six Ways to Generate More (and More Creative) Ideas
By Xavier Russo
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read More
Podcast
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Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts
By Kerry O'Shea Gorgone
Tips, tricks, and hacks for managing marketing projects from Nathan, the demand-generation lead at marketing calendar company CoSchedule, and an instructor for the Marketing Project Management Essentials course from MarketingProfs. Read More
Multimedia
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On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
We'll share the essential components of all good stories. You'll get hands-on, practical advice on what to do after your story is developed and how to weave it into your content marketing. You’ll learn best-practices on publishing and distributing your story to increase engagement and ROI. Read More
Survey Says
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The 20 Most 'Simple' Brands
By Ayaz Nanji
Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. Read More
Quick Take
#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
By Christian Neri
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read More
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At-A-Glance
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The Complete Guide to Facebook Ad Targeting [Infographic]
By Laura Forer
The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read More

event calendar

Feb 23
 Online Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2
 Online Seminar—Time Management Bootcamp
Mar 10
 Virtual Conference—Marketer's Brunch & Learn | 3 online sessions
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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