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In this issue
1. How-To: Five Ways to Keep Your Website Relevant in 2018
2. Podcast: Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer
3. On-Demand Seminar: Predictive Analytics for Social Media Marketers
4. Survey Says: How Color Impacts Fashion Brands' Instagram Engagement
5. #SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week
6. Infographic: Creative Trends We'll Be Seeing More of in 2018 [Infographic]
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How-To
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Five Ways to Keep Your Website Relevant in 2018
By Brian Byer
For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond. Read More
Podcast
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Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts
By Kerry O'Shea Gorgone
SAP Chief Digital Marketing Officer Mika Yamamoto discusses why a human touch in digital transformation is important, and how to set the tone at the top to create a truly customer-centric organization. Read More
Multimedia
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On-Demand Seminar: Predictive Analytics for Social Media Marketers
In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More
Survey Says
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How Color Impacts Fashion Brands' Instagram Engagement
By Ayaz Nanji
Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. Read More
Quick Take
#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week
By Christian Neri
Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page will show less organic reach (but don't worry); youth are leaving Facebook; Snapchat finally offers detailed analytics; much more. Read More
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At-A-Glance
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Creative Trends We'll Be Seeing More of in 2018 [Infographic]
By Laura Forer
Give your eyes a treat and find design inspiration with this visual guide to current creative trends. Read More

event calendar

Feb 22
 Ask Me Anything—Get your analytics questions answered by Chris Penn
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Mar 15
 Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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