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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 15, 2020 |
| The Rise of Experiential Marketing: Beyond a Buzzword | ||||
| A widely cited buzzword, "experiential marketing" is now recognized as the powerful tool it actually is—though the true definition, the reasons for its growth, and the secrets to its longevity are not quite as familiar. Read on to find out more. | ||||
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| Email Benchmarks for 19 Key Industries [Study] | ||||
| The overall email open rate last year across 19 industries was 17%, according to recent research. Check out the average open, clickthrough, unsub, and bounce rates for each industry. | ||||
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| Let Stories Do the Heavy Lifting: Chris Brogan on Marketing Smarts [Podcast] | ||||
| StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster. Read more and listen in on this insightful conversation. | ||||
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| The Habits of Highly Effective Leaders [Infographic] | ||||
| You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss. Here's how NOT to be that kind of leader. | ||||
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| Intensive Full-Day Workshops at MarketingProfs B2B Forum | ||||
| MarketingProfs event | ||||
| Whether you're new to a tactical subject and want to grow your knowledge fast—or you're an experienced marketer aspiring to greater leadership status—you have access to intensive, hands-on workshops designed with your needs in mind. Learn more. | ||||
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| The State of B2B Account-Based Marketing [Study] | ||||
| Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA. Check out findings from the study. | ||||
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| Show the PR Love: How to Build Relationships With the Media | ||||
| For PR professionals, and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship with the media. | ||||
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| Upskilling: How Professional Development Can Improve Company Performance and Employee Retention | ||||
| Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Reap the benefits of having loyal, motivated, and skilled employees. | ||||
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| When Marketing Enters the Boardroom, How Can Agencies and Clients Respond? | ||||
| No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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