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In This Issue
+ How-To: How to Use 'Alternative' Social Networks in Your Marketing Strategy
+ Podcast: How Happy Employees Make for Better Marketing: Chris Reimer
+ #SocialSkim: Facebook 'For Sale' Groups, Visual Content, V-Day Drones...
+ Seminar:  Metrics That Matter—Make Sense of the Noise
+ Survey Says: The 5 Most Effective (& Ineffective) Words in Email Subject Lines
+ Infographic: Three Digital Marketing Tactics You Should Adopt in 2015
+ My View: 5 Things to Remember When Planning Your Next B2B Campaign
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How-To How to Use 'Alternative' Social Networks in Your Marketing Strategy
By Mark Mars
Many businesses concentrate their social media marketing on Twitter, Facebook, and LinkedIn. But why miss the opportunities afforded by the likes of Tumblr, Instagram, Pinterest, Google +, and Ello? Read More
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Podcast How Happy Employees Make for Better Marketing: Chris Reimer on Marketing Smarts
By Kerry O'Shea Gorgone
Chris Reimer, social media strategist and author of the book Happywork, talks about the profit potential in positivity—and why managers should care whether their workers are happy. Read More
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PRO   MarketingProfs University: The Metrics That Matter—Making Sense of the Noise
You'll learn how to identify the most important data and separate it from extraneous data. You'll walk away with the tools to use relevant data, bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns. Read More
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Survey Says
The Five Most Effective (and Ineffective) Words in Email Subject Lines
By Ayaz Nanji
Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens? Read More
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Quick Take
#SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!
By Angela Natividad
We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right in time for Valentine's Day. Skim to stay in step! Read More
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My View Five Things to Remember When Planning Your Next B2B Marketing Campaign
By Jon Mowat
Creating a B2B campaign? Be sure to keep these important factors in mind. Read More
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Feb 26
 Online Seminar—Brain Science and Web Marketing
Mar 5
 Online Seminar—Tune In to the Voice of the Competitor
Mar 13
 Virtual Conference—Content Marketing for Consumer Brands
Apr 9
 MarketingProfs University—Marketing Technology: Tips, Tools, & Tactics
Oct 20-23
 B2B Marketing Forum 2015—Let's MAKE Marketing Magic