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In this issue
1. How-To: Nine Things Every Successful Content Strategist Understands
2. #SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup
3. Podcast: Innovate in the Boardroom (and the Mail Room): Chris Penn on Marketing Smarts
4. Take 10: What Does SEO Look Like Today?
5. Survey Says: The 25 Most In-Demand Skills on LinkedIn [Infographic]
6. My View: Four Crucial Things You Need to Be Doing for Search Marketing
7. Infographic: What Marketers Need to Know About Snapchat
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How-To
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Nine Things Every Successful Content Strategist Understands
By Micah Pratt
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better! Read More
Podcast
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Innovate in the Boardroom (and the Mail Room): Christopher S. Penn on Marketing Smarts
By Kerry O'Shea Gorgone
Chris Penn, VP of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares valuable tips for driving innovation. Read More
Multimedia
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Take 10: What Does SEO Look Like Today?
In just 10 minutes, you'll learn what really matters to search engines today, including tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, social signals, and simple on-site optimization to improve your rankings. Read More
Survey Says
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The 25 Most In-Demand Skills on LinkedIn [Infographic]
By Ayaz Nanji
LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network. Read More
Quick Take
#SocialSkim: How Twitter's New Algorithm Works, Plus 10 More Stories in This Week's Roundup
By Christian Neri
Good tidings! Instagram officially launched multi-account support. Also: How does Twitter's new timeline actually work, and how do you activate it? And find out which platform outshone Facebook and Twitter as brands' favorite for the Super Bowl. Read More
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My View
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Four Crucial Things You Need to Be Doing for Search Marketing
By Mike Neumeier
Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following. Read More

event calendar

Feb 25
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Mar 3
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