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In this issue
1. How-To: If It Can Happen to Crock-Pot, It Can Happen to You: Make Your Brand Crisis-Ready
2. Podcast: Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns
3. On-Demand Seminar: Advanced Google Analytics: Goals, Events, Tracking Codes
4. Survey Says: The 10 Biggest Winners and Losers on Google Search in 2017
5. #SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week
6. Infographic: Does This Really Need a Meeting?
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How-To
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If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready
By Ann Handley
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. Read More
Podcast
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Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts
By Kerry O'Shea Gorgone
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. Read More
Multimedia
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On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
In this Teach Me How seminar, you'll learn to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More
Survey Says
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The 10 Biggest Winners and Losers on Google Search in 2017
By Ayaz Nanji
YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read More
Quick Take
#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week
By Christian Neri
Snapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad unit; Facebook tech determines user socioeconomic status; more. Read More
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At-A-Glance
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Does This Really Need a Meeting? [Infographic]
By Laura Forer
So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary, and then see what you can get done with all that extra time. Read More

event calendar

Feb 15
 Teach Me How— Predictive Analytics for Social Media Marketers
Feb 22
 Ask Me Anything—With Christopher Penn
Mar 9
 Virtual Conference—Marketing Writing | Tools. Mindset. Craft. It's all here.
Mar 15
 Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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