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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 01, 2020 |
| CCPA Is Here, But Not Enough Marketers Are Paying Attention | ||||
| Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article will help. | ||||
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| How to Structure Your Content for Organic Google Rankings: A Proven Process | ||||
| Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for how to create content that ranks. | ||||
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| How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast] | ||||
| Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization. Read more and listen in on this insightful conversation. | ||||
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| The CX Gap: How We Got Here (And How You Can Close It) | ||||
| There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat? | ||||
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| Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns [Study] | ||||
| How do people feel about some of the biggest logo changes of last year? Do they like the revamped version or the previous look? Check out the study findings. | ||||
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| This Year at B2B Forum... David Meerman Scott | ||||
| MarketingProfs event | ||||
| David is a marketing strategist, entrepreneur, and bestselling author of 10 books. And awesome. That's why were thrilled that he'll be keynoting B2B Forum this November to teach us how to create passionate fans for our B2B companies. Join us. | ||||
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| Sustainable Branding: Why Leading With Green Misses the Mark, and What to Do Instead | ||||
| It doesn't matter whether you believe climate change is the great existential threat of our time. "Green" or "eco" branding doesn't always cut it. So how do we do what's right for the planet while still bringing in a healthy profit? Here are four ways to cut through the noise. | ||||
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| Employee Retention: How to Keep Your Top Talent [Infographic] | ||||
| Can a business succeed without competent employees? Highly unlikely. Yet, companies small and large tend to have relatively little control over retention of top talent. If they want to leave, they will. But little control doesn't mean no control. | ||||
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