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In this issue
1. How-To: Your 2018 Technical SEO Checklist
2. Podcast: Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts
3. On-Demand Seminar: How to Use Email to Build Customer Relationships
4. Survey Says: 2018 B2C Content Marketing Benchmarks, Budgets, and Trends
5. #SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
6. Infographic: The Right Content at Your Events Makes All the Difference
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How-To
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Your 2018 Technical SEO Checklist
By Aleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read More
Podcast
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Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts
By Kerry O'Shea Gorgone
Marketer, cartoonist & author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool. Read More
Multimedia
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On-Demand Seminar: How to Use Email to Build Customer Relationships
In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More
Survey Says
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2018 B2C Content Marketing Benchmarks, Budgets, and Trends
By Ann Handley
B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered. Read More
Quick Take
#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
By Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read More
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At-A-Glance
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The Right Content at Your Events Makes All the Difference [Infographic]
By Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. Read More

event calendar

Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 12
 Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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