| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 08, 2018 |
Hello, discerning marketers.
There's a reason you've chosen the weekly version of our newsletter. In all likelihood, you like to manage your time—minimizing waste and maximizing gain. So I won't take more of your time... Here's today's issue: Please have at it. :)
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| What Sender Reputation Means for Your Email Marketing (Hint: A Lot!) |
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| Much is made of email content or design—and rightfully so—but sender reputation holds plenty of power over whether or not your email reaches its expected destination. To enhance your sender reputation and improve email deliverability, explore a few steps you can take. |
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| How to Heat Up Marketing Impact With Data-Driven Personas |
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| When you're smarter about your audience's needs and behaviors, you can meet those needs more effectively. That's where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas. |
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| Building a Brand and Giving Back: Country Star Jimmy Charles on Marketing Smarts [Podcast] |
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| Singer/songwriter and "Nashville Star" alum Jimmy Charles joins Kerry O'Shea Gorgone of MarketingProfs to discuss building an entertainment brand today, the importance of giving back, his work as spokesperson for ZERO: The End of Prostate Cancer, and his new nonprofit organization to support cancer patients: I Am Not Alone. Watch and read to learn how his experiences might apply to your marketing. |
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| Kicking Off Your Email Marketing Campaign: A NEW Course |
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| Email marketing campaigns have a lot of moving parts. Multiple messages. Segmented lists. Automation. It can be overwhelming. But it doesn't have to be. Get a firm grip on those moving parts (and understand how they work best together), and take your email campaigns to a new level of success. Start learning! |
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| Six Neuroscience Principles to Supercharge Your Marketing Campaigns |
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| Marketers and brands can benefit from a deeper understanding into how the brain drives human behavior and how emotions influence the body. So use these six neuroscience principles to power-up your marketing and advertising campaigns. |
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| The Email Innovations That Most Interest Consumers [Study] |
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| Consumers say the two email innovations they are most interested in are messages that include product ratings and tailored recommendations based on past purchases, according to recent research. Check out more findings! |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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