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In this issue
1. How-To: Five Buzzworthy SEO Trends You Must Know About for 2016
2. #SocialSkim: Mobile's Huge Strides Over the Holiday Weekend, Plus 14 More Stories
3. Podcast: When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin
4. How-To Guide: 62 Best Practices of Top Business Bloggers
5. Survey Says: How Much Do Online Influencers Charge to Post About Brands?
6. My View: 5 Things to Know About the Divergence of Mobile and Desktop Search Results
7. Infographic: Win/Loss Analysis: Strategize Your Results
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How-To
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Five Buzzworthy SEO Trends You Must Know About for 2016
By Aleh Barysevich
Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year. Read More
Podcast
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When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin on Marketing Smarts
By Kerry O'Shea Gorgone
Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation. Read More
Multimedia
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How-To Guide: 62 Best Practices of Top Business Bloggers
Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More
Survey Says
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How Much Do Online Influencers Charge to Post About Brands?
By Ayaz Nanji
Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. Read More
Quick Take
#SocialSkim: Mobile's Huge Strides Over the Holiday Weekend, Plus 14 More Stories This Week
By Christian Neri
Find out how mobile shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift; Facebook improves Custom Audiences and lets businesses chat with users on their websites via Messenger. Read More
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My View
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Five Things to Know About the Divergence of Mobile Search Results From Desktop Results
By Scott Buresh
Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. Read More

event calendar

Dec 10
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