MarketingProfs Today: 3 December 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Steps to Integrating Your Blog, Social Media, and Email Marketing
2.	#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week
3.	Video: Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)
4.	On-Demand Seminar: On the Edge of Email—Top Trends and Personalization
5.	Survey Says: Blogging Benchmarks: Writing Time, Post Length, and Media Use
6.	My View: Four Reasons You Should Be Investing in Ads on Vertical Search Sites
7.	Infographic: Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]

How-To

Five Steps to Integrating Your Blog, Social Media, and Email Marketing

By Joe Griffin

How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. These five steps will lead you to a cohesive cross-functional plan. Read More

Video

Quick Tips to Hosting a Successful Webinar (Because Not All Events Are In-Person)

By Cassie Nelson

Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar. Read More

Podcast

Mastering 'The Physics of Brand': Dan Wallace, Aaron Keller, and Renee Marino on Marketing Smarts

By Kerry O'Shea Gorgone

The co-authors of The Physics of Brand share insights on building a valuable brand, including who drives most buying decisions, how you can connect with influencers to amplify your message, and why it's important to create memorable experiences. Read More

Multimedia

On-Demand Seminar: On the Edge of Email—Top Trends and Personalization

You'll learn what email best-practices and top trends savvy digital marketers follow to drive open and read rates and increase relevancy. You'll leave with tools you can apply to your own email marketing, including personalization, to grow engagements and conversions beyond the inbox. Read More

Survey Says

Blogging Benchmarks: Writing Time, Post Length, and Media Use

By Ayaz Nanji

Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios. Read More

Quick Take

#SocialSkim: Instagram Preps for E-Commerce, Customizable Pages for Facebook: 10 Stories This Week

By Christian Neri

Instagram preps for full-fledged e-commerce; Facebook's new customizable page layouts (it also bets on social gaming); think twice about using emojis; Trump's little-known digital and data machine might have won him the election; how to measure social media churn; Gen Z's views vs. Millennials'. Read More

My View

Four Reasons You Should Be Investing in Ads on Vertical Search Sites

By Jeff Navach

Vertical search sites—focused on shopping (e.g., Amazon), integrated search/discovery (e.g., Kayak), or tailored to high-consideration purchases (e.g., insurance)—are ideal places to advertise you relevant product or service. Read More

event calendar

Dec 8

Online Seminar—How You Can Get the Most ROI Out of Each Content Marketing Asset

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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