Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: The Three Crucial Steps to Building a Modern Marketing Stack
2. Podcast: 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018
3. Take 10: Three Ways to Find Creative Inspiration Outside the Office
4. Survey Says: The Advertising Media That Consumers Trust Most
5. #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week
6. Infographic: How to Write the Most Effective Social Media Posts
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
The Three Crucial Steps to Building a Modern Marketing Stack
By Doug Bewsher
Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018
By Mack Collier, Kerry O'Shea Gorgone
17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
Take 10: Three Ways to Find Creative Inspiration Outside the Office
In just 10 minutes, you'll learn how to use all five senses to facilitate creativity and encourage creative problem-solving—knocking your product development and marketing endeavors out of the park. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The Advertising Media That Consumers Trust Most
By Ayaz Nanji
Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. Read More
Quick Take
#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week
By Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; Make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
At-A-Glance
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Write the Most Effective Social Media Posts [Infographic]
By Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms. Read More

event calendar

Jan 12
 Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Jan 18
 Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms PRO
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625