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In This Issue
+ How-To: 2015 Will Be the Year of Video Marketing
+ Podcast: Mistakes Marketers Make, and Lessons From Industry Experts
+ #SocialSkim: Year in Review, Top Content Platform, Holiday Selfies, BS, More!
+ PRO Take 10: How to Organize a Successful Distributed Team Meeting
+ Survey Says: The Best Content Types for Each Stage of the B2B Sales Cycle
+ Infographic: Why Coupons Rule as Marketing Tools
+ My View: The Top Three Mobile Marketing Trends to Watch in 2015
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How-To 2015 Will Be the Year of Video Marketing
By Tyler Lessard
Facts tell, but stories sell. And there is no better medium than video for storytelling. Here's what to expect from video marketing in 2015. Read More
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Podcast Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts
By Mack Collier, Kerry O'Shea Gorgone
What's the biggest mistake marketers make? 15 marketing experts answer that question, sharing stories and advice in this special yearend episode. Read More
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PRO   Take 10: Communication Is Key: How to Organize a Successful Distributed Team Meeting
What happens if your team members are distributed all over the country or the world? Physical separation doesn't mean you can't efficiently exchange information and accomplish your goals. In just 10 minutes, you'll learn how to close the gap and establish effective communication. Read More
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Survey Says
The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]
By Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media. Read More
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Quick Take
#SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!
By Angela Natividad
Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to stay in the know! Read More
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My View The Top Three Mobile Marketing Trends to Watch in 2015
By Marco Veremis
We are living in an increasingly mobile-first world. The following are three global mobile marketing trends we can expect to see in 2015. Read More
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Jan 15
 Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 Seminar—Make Something People Love with Alexis Ohanian
Jan 29
 Seminar—Leading a Culture of Innovation with Sir Ken Robinson