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In this issue
1. How-To: The Future of Marketing: Five Marketing Megatrends for 2018
2. Podcast: Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer
3. Take 10: Eight Ways to Improve Your Instagram Presence
4. Survey Says: The Impact of 17 Factors on Google Search Rank
5. #SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories
6. Infographic: Top Nine Social Media Trend Predictions for 2018
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How-To
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The Future of Marketing: Five Marketing Megatrends for 2018
By Mathew Sweezey
We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities—along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018. Read More
Podcast
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Why Your Business (Still) Needs to Be on Twitter: 'The Tao of Twitter' Author Mark Schaefer on Marketing Smarts
By Kerry O'Shea Gorgone
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing. Read More
Multimedia
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Take 10: Eight Ways to Improve Your Instagram Presence
You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More
Survey Says
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The Impact of 17 Factors on Google Search Rank
By Ayaz Nanji
Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush. Read More
Quick Take
#SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories
By Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends... Read More
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At-A-Glance
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Top Nine Social Media Trend Predictions for 2018 [Infographic]
By Laura Forer
Looking for something new for your social media program? Today's infographic offers nine trends you can expect to see in the coming year. Check them out to stay ahead of competitors and keep your followers engaged. Read More

event calendar

Dec 7
 Online Seminar—How to Use Email to Build Customer Relationships
Dec 8
 Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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