Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: Seven Tips for Creating Effective Explainer Videos
2. Podcast: 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
3. Take 10: Eight Ways to Improve Your Instagram Presence
4. Survey Says: The Best-Performing Words in Holiday-Themed Email Subject Lines
5. #SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming; More...
6. My View: Three Ways Snapchat Is Changing the Marketing Landscape
7. Infographic: How to Market to Each Generation on Social Media
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How-To
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Seven Tips for Creating Effective Explainer Videos
By Steven Cotroneo
If you're considering investing in marketing video in 2017, you'll want to read these useful tips for creating an explainer video that can help you drive more sales. Read More
Podcast
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2016 Yearend Episode: Memorable Holiday Marketing Campaigns
By Mack Collier, Kerry O'Shea Gorgone
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. Read More
Multimedia
Today's PRO Item
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Take 10: Eight Ways to Improve Your Instagram Presence
You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More
Survey Says
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The Best-Performing Words in Holiday-Themed Email Subject Lines
By Ayaz Nanji
Want to boost the open rates of your holiday-themed emails? Then you should be more specific in your subject lines about which holidays you're referencing, according to recent research from Sailthru. Read More
Quick Take
#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week
By Christian Neri
Facebook mulls original video content, offers 360-degree live video, admits more metrics errors; Instagram allows livestreaming. Also, grow email lists with YouTube ads, boost Web traffic with Pinterest, and more... Read More
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My View
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Three Ways Snapchat Is Changing the Marketing Landscape
By Chris Gomersall
Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded with brand messages everywhere they turn. Read More

event calendar

Jan 5
 PRO Seminar—Age of Disruption with Scott Stratten
Jan 12
 PRO Seminar—Hug Your Haters with Jay Baer
Jan 13
 Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions FREE!
Jan 19
 PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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