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In this issue
1. How-To: Three Mad-Scientist Marketing Methods to Ignite Business Growth
2. Podcast: B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts
3. On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
4. Survey Says: The Gmail Effect: How Consumers' Email Preferences Have Changed
5. #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week
6. Infographic: The Small Business Guide to Instagram Stories [Infographic]
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How-To
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Three Mad-Scientist Marketing Methods to Ignite Business Growth
By Tom Shapiro
Here are three effective ways you can use lateral thinking to reinvent your marketing and unlock new revenue growth for your business. Read More
Podcast
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B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts
By Kerry O'Shea Gorgone
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content. Read More
Multimedia
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On-Demand Seminar: How to Succeed at LinkedIn Content Marketing
In this Teach Me How seminar, you'll hear about three powerful content marketing tactics using specific LinkedIn tools. You'll learn how to use those tools to increase your brand's visibility to keep your brand top of mind among your audiences and cement its positioning as an industry leader. Read More
Survey Says
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The Gmail Effect: How Consumers' Email Preferences Have Changed
By Ayaz Nanji
The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing. Read More
Quick Take
#SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week
By Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! Read More
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At-A-Glance
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The Small Business Guide to Instagram Stories
By Laura Forer
Here's a step-by-step process for creating Instagram Stories for your business, along with other features of the platform you can use to encourage even more views and engagement. Read More

event calendar

Jan 12
 Virtual Conference—Top Marketing Trends for 2018 | Stay on your game
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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