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In This Issue
+ How-To: 29 Must-Read Content Marketing Articles of 2014
+ Podcast: Chicken a la Marketing: A Conversation With Author Mitzi Perdue
+ #SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, More!
+ How-To Guide: Email Essentials: The Keys to Increasing Open Rates
+ Survey Says: How Consumers Prefer to Receive Marketing Messages
+ Infographic: How to Choose the Right (and Legal) Images for Your Blog Post
+ My View: Switching From Outbound to Inbound Selling Can Rewrite Your Career
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How-To 29 Must-Read Content Marketing Articles of 2014
By Larry Kim
As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind. Read More
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Podcast Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts
By Kerry O'Shea Gorgone
Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand. Read More
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PRO   How-To Guide: Email Essentials: The Keys to Increasing Open Rates
In this 24-page guide, we'll discuss email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opens—and discover tips for improving your efforts in each of those six areas. Read More
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Survey Says
How Consumers Prefer to Receive Marketing Messages
By Ayaz Nanji
Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. Read More
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Quick Take
#SocialSkim: Instagram Challenges Twitter, Facebook's Year in Review, Top Video Ads, More!
By Angela Natividad
'Tis the season for best-ofs and top-tens. We've got Facebook's Year in Review (plus the skinny on its new “Google-killing” search feature), trends for 2015, Instagram's challenge to Twitter in the usership arms race, and the 10 most-shared video ads of 2014. Skim for some holiday cheer. Read More
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My View How Switching From Outbound to Inbound Selling Can Rewrite Your Career
By Tom Martin
Changing from outbound to inbound marketing brought me invisible sales and altered my career forever. Here's why you should consider switching. Read More
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Jan 15
 Seminar—The Art of the Extraordinary Presentation with Dan Roam
Jan 22
 Seminar—Make Something People Love with Alexis Ohanian