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In this issue
1. How-To: How to Gain Focus and Define Your Strategy: A Template
2. #SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup
3. Podcast: How GM Is Winning Over the World, One Soccer Ball at a Time: Neill Duffy
4. Seminar: Eight Easy Ways to Amp Up Your Email List Growth
5. Survey Says: Content Types Men Share Most
6. My View: The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing
7. Infographic: How to Best Use Instagram This Holiday Season
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How-To
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How to Gain Focus and Define Your Strategy: A Template
By Isadora Badi
A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment. It also helps you identify what to stop doing, where to save money, and what is not worth the team's time. Read More
Podcast
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How GM Is Winning Over the World, One Soccer Ball at a Time: One World Play Project's Neill Duffy on Marketing Smarts
By Kerry O'Shea Gorgone
Brands benefit from partnering with organizations to support causes, the way General Motors is by providing seven million durable soccer balls to children in disadvantaged communities. Read More
Multimedia
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Seminar: Eight Easy Ways to Amp Up Your Email List Growth
You'll get actionable, no-cost strategies to collect the maximum quantity of email addresses and the tricks for keeping typos, errors, and bogus entries out of your database. We'll also show you how to use third-party services to support your email efforts. Read More
Survey Says
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Content Types Men Share Most
By Ayaz Nanji
Men are more likely to share online content pieces that are shorter, more likely to spark debate, and about timely topics, according to a recent report from Apester. Read More
Quick Take
#SocialSkim: Instagram for Retargeting, Plus 14 More Stories in This Week's Roundup
By Angela Natividad
'Tis the season for retargeting, so find out how Instagram can help you out. You'll also get the full debrief on all Facebook's new customer service tools, Google's new interactive mobile formats, and ever so much more. Skim for a very merry season indeed! Read More
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My View
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The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing
By Stephen Moyers
With so many different components necessary for successful digital marketing, entrepreneurs are vulnerable to errors. Here's a look at the biggest mistakes they make. Read More

event calendar

Dec 17
 Online Seminar—The Secret's in the Sauce with Ann Handley
Dec 17
 MarketingProfs University—Content Marketing Crash Course 11 new classes!
Jan 8
 Virtual Conference—Top Trends for 2016 | 3 online sessions

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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