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In this issue
1. How-To: Five Even More Buzzworthy SEO Trends You Need to Know in 2017
2. Podcast: If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia
3. On-Demand Seminar: How to Get the Most ROI Out of Each Content Marketing Asset
4. Survey Says: The State of Social Media in 2016: Platform and Usage Trends
5. #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week
6. My View: Follow This One New Trend, and You Will Be Found Online
7. Infographic: Keep It Clean: The Importance of Email-List Hygiene
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How-To
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Five Even More Buzzworthy SEO Trends You Need to Know in 2017
By Aleh Barysevich
Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here are five of the hottest SEO trends you can expect to see in 2017. Read More
Podcast
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If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: How You Can Get the Most ROI Out of Each Content Marketing Asset
We’ll show you how to be more efficient with the content you create, allowing you to reuse what you already have in ways that will increase your marketing effectiveness. You'll leave with a simple plan to stretch each piece of content, get the most out of your budget, and save time with everything you create. Read More
Survey Says
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The State of Social Media in 2016: Platform and Usage Trends
By Ayaz Nanji
Facebook remains the most popular social network with adults in the United States, according to recent research from the Pew Research Center. Read More
Quick Take
#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week
By Christian Neri
Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in 2017; social giants to take terror content offline. Read More
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My View
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Follow This One New Trend, and You Will Be Found Online
By Maris Callahan
If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") to tell the world who you are and what business you're in. Read More

event calendar

Jan 5
 Online Seminar—Age of Disruption with Scott Stratten

 
 
 
 

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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