| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 01, 2018 |
Hello, discerning marketers.
Do you enjoy receiving this newsletter? Does it help you learn to do your job better? If your answer is "yes" to either question, why not forward it to a fellow marketer who could also benefit from the marketing know-how we share with you week after week? You can tell them to subscribe via this link: https://www.marketingprofs.com/login/join.
Why not share the gift of knowledge? 'Tis the season of giving, after all.
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| New and Exciting Ways Brands Are Using AI on Social Media |
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| We've yet to see the full capabilities of AI—and many marketers are still adjusting to the learning curve—but select brands are already using this powerful tool to engage their audiences on social media and gain an edge on the competition. You can too. See how. |
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| How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast] |
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| Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas. Check out this engaging conversation. |
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| Seven Steps to Getting a Bigger Demand Gen Budget |
| sponsored article |
| As a B2B marketer, you have two customers: the ones buying your product and your sales team. If you give Sales the leads they want, they'll keep coming back for more... which will then give you a bigger budget for your lead gen efforts. Read on for seven steps to work with Sales to drive more leads. |
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| Communicating Your Demand Generation Programs and Campaigns: A NEW Course |
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| Communication is the heart of marketing. Make sure the hard work you've put in is memorable and useful to your audience. This new course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Start learning! |
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| 10 Steps to Set Up Your ABM Program, and 10 Mistakes to Avoid |
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| Alignment and cooperation between Sales and Marketing are vital to a successful account-based marketing program. Here are 10 steps you can take to set up your teams for ABM success—and 10 pitfalls you'll want to avoid. Every journey starts with a single step. Start on your path to ABM success. |
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| Blog and Social Media Usage by Fortune 500 Companies in 2018 [Study] |
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| Most Fortune 500 companies now have corporate blogs, according to recent research at the University of Massachusetts, Dartmouth. Check out the findings, including the Fortune 500's use of various social media platforms. |
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| How to Use YouTube Videos to Improve Your Google Ranking |
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| Getting a blog post to rank in Google has become increasingly difficult. At the same time, for certain types of searches, quality videos are rising above quality blog posts on search engines, especially Google. And therein lies your opportunity. Here is how you can start optimizing your YouTube videos to rank on Google. |
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| Net Promoter Score: What It Is and How It Can Help You [Infographic] |
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| Can the answers to one simple question help improve brand loyalty and drive your marketing strategy? Perhaps—if that one question is the Net Promoter Score, and if you know how to apply the results. On a scale of zero to 10, how well do you know NPS? See the graphic to find out. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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