Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: How to Use 'Story-Selling' and Modular Content to Drive Sales
2. #SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More in This Week's Roundup
3. Podcast: How to Become a Thought Leader (and Why): Mitchell Levy on Marketing Smarts
4. Seminar: Empower Your Employees to Be Brand Advocates
5. Survey Says: The 10 Most Memorable Brand Logos
6. My View: Five Quick Tips for Thinking Like a Marketing Revolutionary
7. Infographic: The Cold, Hard Truth About Employee Engagement
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Use 'Story-Selling' and Modular Content to Drive Sales
By Melissa Andrews
Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the two sides can play well together—with great results. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Become a Thought Leader (and Why You Should): Mitchell Levy on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort! Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
NEW PRO Seminar: Empower Your Employees to Be Brand Advocates
You'll learn how to find enthusiastic brand advocates among your employees. You'll also get examples of companies with employee brand advocacy programs that have made a strong impact on increasing customer trust, awareness, and even overall revenue. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The 10 Most Memorable Brand Logos
By Ayaz Nanji
Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. Read More
Quick Take
#SocialSkim: Facebook Targets Next Billion Users With New Ad Type, Plus More Stories in This Week's Roundup
By Angela Natividad
How Facebook is planning for its next billion users with a new ad product. Also this week: Pinterest Shop, the perfect Instagram ad, and how Insta plans to take on Snapchat with its own take on Live Stories. Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Five Quick Tips for Thinking Like a Marketing Revolutionary
By Dan Gregory, Kieran Flanagan
We marketers need to adopt the mindset of the revolutionary if we are to not simply manage change but drive it. Read More

event calendar

Nov 12
 Online Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
 Virtual Conference—Mobile Marketing | 3 online sessions
Nov 19
 Online Seminar—Build, Design, and Deliver Compelling Presentations

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625