Today's dose of must-have knowledge | View in browser
 
 
In this issue
1. How-To: 3 Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
2. #SocialSkim: Instagram Paves E-Commerce Path, Twitter Builds Bots: 13 Stories This Week
3. Podcast: B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum
4. On-Demand Seminar: How to Demystify Influencer Marketing With Content
5. Survey Says: The Top 20 Content Marketing Influencers of 2016
6. My View: Stop Ignoring the Opportunities for Cross-Selling and Upselling
7. Infographic: The Ultimate Homepage Planning Checklist
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
Three Ways Marketers Can Tell Their Stories Across Multichannel Touchpoints
By Shawn Cabral
The digital, multi-device era has disrupted traditional brand storytelling—fragmenting story plots and making genuine engagement rare. But here's how brands can still tell captivating stories that bridge channels and devices. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
B2B Industry Trends: Marketing Smarts From the MarketingProfs B2B Forum in Boston [Podcast]
By Kerry O'Shea Gorgone
Collective smarts from the premiere conference on B2B marketing! Speakers and B2B marketers stopped by to chat with Marketing Smarts host Kerry O'Shea Gorgone in Boston at the MarketingProfs B2B Forum. Read More
Multimedia
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: How to Demystify Influencer Marketing With Content
You'll learn how influencer content programs tap industry voices that buyers trust, and align with brands to deliver on both thought leadership and customer acquisition goals. We’ll cover three proven approaches B2B marketers can take to satisfy buyers across the sales experience. Read More
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
The Top 20 Content Marketing Influencers of 2016
By Ayaz Nanji
Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets? Read More
Quick Take
#SocialSkim: Instagram Paves Path to E-Commerce, Twitter Builds Bots: 13 Stories This Week
By Christian Neri
Instagram's latest push to help brands sell; Twitter's bots for customer service; Pinterest's three new types of Promoted Pins. Also: LinkedIn lets you compare your salary; Vine co-founders now have a livestreaming app; Facebook gets effects and masks like Snapchat... Read More
Share on Twitter Share on LinkedIn Share on Facebook
 
 
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Stop Ignoring the Opportunities for Cross-Selling and Upselling
By Brad Zomick
Sales and marketing professionals primarily focused on customer acquisition often overlook one important area of sales potential: cross-selling and upselling to current customers. Read More

event calendar

Nov 10
 Online Seminar—Discover Your Presentation Persona
Nov 11
 Virtual Conference—Marketing Strategy | 3 online sessions
Nov 17
 Online Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 1
 MarketingProfs University—Email Marketing Master Course

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Want to contribute an article to MarketingProfs? See our guidelines.
 

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625