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In this issue
1. How-To: Your 2018 Marketing Plan Won't Work and Will Break the Law: The GDPR Threat
2. Article: Rocket Fuel for Your Marketing Career: Getting Attribution Right [Sponsored by CallRail]
3. Podcast: Why Your Next Hire Should Be a Cognitive Developer, with IBM's Bob Lord
4. Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
5. Survey Says: Blogging Trends: Typical Post Length and Publishing Frequency
6. #SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
7. Infographic: Digital and Social Stats in 2017: A Snapshot
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How-To
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Your 2018 Marketing Plan Won't Work and Will Break the Law: The Threat Posed by GDPR
By Sven Dummer
The specter of the General Data Protection Regulation has loomed large. With GDPR taking effect next year, efforts to comply with the new regulations should already be well underway. That's simply not the case at many companies, however. Read More
Podcast
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Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts
By Kerry O'Shea Gorgone
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future. Read More
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Take 10: A Step-by-Step Guide to Launching an Employee Advocacy Program
In just 10 minutes, we'll go through the seven steps you need to launch an engaging and highly successful employee advocacy program. You'll learn how to define success, create a content strategy, and get the right people involved from the start so your program can grow. Read More
Survey Says
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Blogging Trends: Typical Post Length and Publishing Frequency
By Ayaz Nanji
Bloggers are writing more long posts, spending more time crafting pieces, and publishing less frequently this year than in years past, according to recent research from Orbit Media. Read More
Quick Take
#SocialSkim: LinkedIn's New Benchmark Tool; Facebook's Enterprise Software: 10 Stories
By Christian Neri
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! Read More
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At-A-Glance
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Digital and Social Stats in 2017: A Snapshot [Infographic]
By Laura Forer
It's no surprise that the number of Internet and social media users is growing, but the stats are staggering. Social media has penetrated much of the world, and mobile social use accounts for a large portion of it. Here are the stats marketers need to make sure they're keeping up. Read More

event calendar

Nov 10
 Virtual Conference—Content Marketing | Supercharge Your Content
Nov 16
 Teach Me How—How to Build an Email Nurturing Campaign That Converts
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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