| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 03, 2018 |
Hello, discerning marketers.
As you awake from your candy coma with a resolution to make better choices this weekend (not that there's anything to regret about finishing that bag of leftover peanut butter cups), you can start with some reading—and listening—to boost your knowledge. Pour yourself a cup of hot toddy tea, grab a Twizzler pear, and hoard some sweet knowledge to help your career (and your teeth). |
| Five Email Deliverability Myths Debunked |
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| Many of us believe the path to better email engagement is paved with witty subject lines and colorful design. But no amount of wordsmithing or quick fixes to appearance will mend a fundamental block to engagement: poor deliverability. It's time to unsubscribe from these five email deliverability myths. |
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| Are Cognitive Biases Causing You to Make Bad Marketing Decisions? |
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| Cognitive biases are the enemies of rational decision-making. They are the pesky thought traps that cause humans (even us smart marketers) to do irrational things. Here are some of the more prominent biases we need to start avoiding right away. |
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| Buyer-Centric Demand Generation: A NEW Learning Path |
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| Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. Right? Lucky for you, this new learning path covers everything you need to know to create and implement a thriving demand-generation program. Start learning! |
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| Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast] |
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| B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives you a sneak peek into her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves." Listen to (and read) what original research can do for your marketing efforts. |
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| B2B Email Newsletters: Format, Length, and Frequency Trends |
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| What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters come from? How long are they? Get the answers to those questions here. |
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| Where Is Influencer Marketing Headed? |
| sponsored article |
| How do you know whether an influencer is legit? That's a challenge for marketers and audiences alike. But creating a triangle of trust between your brand, your influencers, and your audience can mean big results for your business. See what a recent survey found about the challenges of influencer marketing and what we can expect from the practice in the near future. |
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| Three Less-Popular but Effective Content Marketing Tactics for Traffic, Links, and Social Shares |
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| Sometimes, it's easier to find success by pursuing unpopular tactics that many marketers haven't caught on to yet—or tactics that have fallen out of favor but still work. Like these three content marketing tactics that generate traffic, links, and social shares. Give them a try. |
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| How to Craft Accessible Emails [Infographic] |
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| Making your emails accessible—visually, audibly, cognitively, and neurologically—isn't just the right thing to do... it's also good for business. Here's a checklist of ways to make your emails more readable for everyone. |
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| Profs Picks |
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| Interested in leveling-up your career (and maybe even you life)? Only 10 days left! From perfecting your content strategy and automated email journeys to crafting experiential stories and getting started with AI, at the MarketingProfs B2B Marketing Forum you'll get the knowledge and tools you need to deliver results that will make you a marketing star in your company. Check out the full conference program. |
| Communication is the heart of marketing. Make sure the hard work you've put into communicating your demand-gen efforts is memorable and useful to your audience. This new marketing course helps you see to it that your demand generation programs and campaigns get out the door—successfully—and ensure positive responses to your messaging. Check it out—and start learning! |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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