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| By Will Blunt |
| At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what they want and how they behave online.
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| By Kerry O'Shea Gorgone |
| Get insight into how brands manage their communities, and learn secrets for making the most of channel partner relationships... from Dave Hansen, Dell Software global VP and GM of sales, marketing, and services.
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| You'll discover the principles of using visual content and learn how it can contribute to your overall marketing mix. We'll discuss the key elements to creating visual content that drives traffic, and provide you with tactical tips on how to achieve maximum impact in minimum time.
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| By Matt Winn |
| To compete with mega-retailers this holiday season, many smaller online retailers need to step back and reconsider their marketing mix.
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