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In this issue
1. How-To: Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)
2. Podcast: Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing
3. Take 10: Make the Most of Pinterest: How to Harness the Power of Pins for Real ROI
4. Survey Says: Data-Driven Marketing: Top Objectives and Challenges
5. My View: When the Suites Went Sour: The Rise of the Marketing Stack
6. Infographic: How Do You Compare With Serious Business Bloggers?
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How-To
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Five CRM Systems Your Salespeople Will Actually Use (Article 2 of 2)
By Luke Wallace
These five CRM systems offer an optimal combination of the features and functions salespeople want most in CRM software. Read More
Podcast
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Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts
By Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. Read More
Multimedia
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Take 10: Make the Most of Pinterest: How to Harness the Power of Pins for Real ROI
In just 10 minutes, we'll walk you through Pinterest's content best-practices and share effective content-distribution tactics that will get you noticed. We'll give you the tools and tips you need to achieve positive ROI from your Pinterest efforts. Read More
Survey Says
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Data-Driven Marketing: Top Objectives and Challenges
By Ayaz Nanji
Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. Read More
 
 
My View
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When the Suites Went Sour: The Rise of the Marketing Stack
By Yoav Schwartz
A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology. Read More

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