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In this issue
1. How-To: Seven Savvy Tips for the Most Viral Types of Instagram Content
2. Video: How XR (AR and VR) Applications Are Changing Marketing
3. Podcast: Facebook Advertising (Yes, for B2B, Too): Peter Reitano & Jeff Goldenberg of Abacus
4. Take 10: Improve Website Effectiveness With an Optimized Contact Page
5. Survey Says: Learn From Google: The Five Traits of Successful Teams at Google
6. #SocialSkim: Meet Facebook 'Creator'; Google's Best Social Feature Yet: 8 Stories This Week
7. Infographic: 15 Ways to Manage Your Time Wisely
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How-To
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Seven Savvy Tips for the Most Viral Types of Instagram Content
By Jonathan Chan
Those who consistently score likes, comments, and engagement with their Instagram posts aren't doing so by accident. By understanding the ins and outs of Instagram's most popular types of posts, you can fine-tune your own content strategy. Read More
Video
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How XR (AR and VR) Applications Are Changing Marketing
By Shawna Ryan
New XR (AR/VR) experiences built by businesses across the globe are creating singular worlds in which consumers can connect with products, ideas, and brand ideals in a more meaningful, "tangible" way. Read More
Podcast
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Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts
By Kerry O'Shea Gorgone
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read More
Multimedia
Today's PRO Item
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Take 10: Improve Website Effectiveness With an Optimized Contact Page
You'll learn to create a contact page that will help you grow your business. We'll show you how to optimize content and layout in ways that encourage your visitors to reach out to learn more about you. You'll leave with tips you can use right away to boost your contact page's effectiveness. Read More
Survey Says
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Learn From Google: The Five Traits of Successful Teams at Google
By Ayaz Nanji
What makes a team effective at Google? Which qualities set successful groups apart from other groups in the company? See what Google discovered about its best teams. Read More
Quick Take
#SocialSkim: Meet Facebook Creator; Google's Best Social Feature Yet: 8 Stories This Week
By Christian Neri
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more! Read More
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At-A-Glance
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15 Ways to Manage Your Time Wisely [Infographic]
By Laura Forer
Wish there were 25 hours in a day? That would be nice, but a more practical solution to finding more time may come in learning how to manage the hours you've got. Today's infographic offers 15 tips to help you do exactly that. Read More

event calendar

Dec 7
 Online Seminar—How to Use Email to Build Customer Relationships
Dec 8
 Virtual Conference—Automate! For Marketers | A Marketo Users Virtual Conference
Dec 14
 Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Nov 2018
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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