| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, November 24, 2018 |
Hello, fellow marketers.
We get it—holiday weekends are for rest. But if you need a break from your break, or if you just can't wait to keep on learning, check out some of the highlights from this week.
My favorites are this conversation about storytelling and this study by folks (who maybe had a bit too much time on their hands) that assesses LinkedIn profile photos by industry.
Enjoy your day. |
| The Traditional Marketing/Sales Funnel Is Out, So What Really Works? |
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| The traditional sales funnel doesn't properly reflect how most B2B selling works these days. It doesn't encompass the way buyers behave, the way purchasing decisions are made, or the way customer engagement should be designed. But there is a way to win in the new buying and selling environment. |
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| Win and Keep Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast] |
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| Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds. They discuss employees as brand ambassadors, real-time marketing, social platforms, and more. Read and listen to some great insights! |
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| Four Questions to Answer Before Jumping on the ABM Bandwagon |
| sponsored article |
| It may seem like every B2B marketer and their grandma is using account-based marketing these days, but the reality is that it works only if you have a strong foundation. Here are four questions to ask yourself before committing resources to ABM—and five steps to set up your ABM program for success. |
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| How to Use Your Marketing Analytics Smartly |
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| Knowing how to collect, read, and use your analytics beyond the basics can lead to better customers and higher retention rates. That starts with having the right team and infrastructure set up. Here are four key steps to put your analytics to work for you. |
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| Creating Personalized Account-Based Marketing Programs: A NEW Course |
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| For your account-based marketing campaigns to succeed, you need to take your content development up a notch. Deeper insights. Greater personalization. More sophistication. It's hard work, but wow does it pay off! This new course gives you the down-to-earth approach you need. Time to take it up a notch! |
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| The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found |
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| Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or casual? How do profile photos differ among industries and by gender? Find out! |
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| 13 Common Email Marketing Mistakes to Avoid |
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| Despite the growth of digital tactics such as social media and blogging, email marketing remains an indispensable channel for any successful content strategy. But how can you make sure you're running an email marketing campaign effectively? Here are 13 common mistakes—and how to avoid them. |
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| Never Miss a Step in Your Social Media Marketing Schedule [Checklist] |
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| When you have the basics of your social media set up and running smoothly, the rest of the program becomes easier to manage. Here are the social media tasks to address on a regular basis to set up your social routine--and entire program--for success. Check out the checklist. |
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| Profs Picks |
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| Planning for Effective Demand Generation is a new MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
| Our email marketing campaign management learning path consists of 4 full courses and 25 lessons, taught by instructors who are email experts. This recently-launched learning path walks you through every step you need to take to run a successful email marketing program. It's practical. It's immediately useful. It's easy to implement... Why wait? Hop on the path to email success. |
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Glad you could be here today.
—Laura Forer
Assistant Editor, Webinar Moderator, and Wearer of Many Marketing Hats
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