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In This Issue
+ How-To: A Handy Guide to Using Quizzes in Your Content Marketing
+ Podcast: Masterful Marketing Is Anything but Elementary: Scott Monty
+ #SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, More
+ Seminar: How to Build a Thriving Brand Community
+ Survey Says: How Well Do B2B Marketers Understand Their Customers?
+ Infographic: 14 Marketing Tactics to Drive Online Sales
+ My View: Left-Brained Thinkers Are Becoming More Important in Marketing
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How-To A Handy Guide to Using Quizzes in Your Content Marketing
By Josh Haynam
After helping 2,000 brands create online quizzes, I crunched the numbers to determine which quizzes generate great response and traffic. Here, I share my insider secrets for creating quizzes that get results. Read More
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Podcast Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Scott Monty, executive vice-president of strategy at SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes. Read More
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PRO   Seminar: How to Build a Thriving Brand Community
In this seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. We'll cover the basic rules that all communities should follow, and show you how to expand your online engagement efforts into your offline marketing programs. Read More
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Survey Says
How Well Do B2B Marketers Understand Their Customers?
By Ayaz Nanji
Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from Regalix. Read More
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Quick Take
#SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, More
By Angela Natividad
Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim for the solutions to this week’s social mysteries! Read More
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My View Why Left-Brained Thinkers Are Becoming More Important in Marketing
By Derek Slayton
Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance. Read More
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Dec 4
 Seminar—Customers Trump Analytics: Why Email Marketing is About People, Not Metrics
Dec 4
 MarketingProfs University—Email Marketing Master Course
Dec 12
 Virtual Conference—Marketing Technology: "It's how you use it"