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In this issue
1. How-To: How to Create a Post-Lead Content Marketing Strategy
2. #SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup
3. Podcast: How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller
4. NEW Take 10: Your Guide to Quick and Easy Social Media Images
5. Survey Says: What Do Marketers Do All Day at Work?
6. My View: Discover Shockingly Good Returns in Native Advertising
7. Infographic: Are Companies Structured Correctly for Digital Marketing Success?
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How-To
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How to Create a Post-Lead Content Marketing Strategy
By Chanin Ballance
To help Sales, marketers should embrace lead handoffs as the beginning of a new phase that requires its own content strategy for maximizing post-handoff lead conversion. Read More
Podcast
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How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts
By Kerry O'Shea Gorgone
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more. Read More
Multimedia
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NEW Take 10: Your Guide to Quick and Easy Social Media Images
In just 10 minutes, you'll learn how easy and inexpensive it can be to create images that will help your social media efforts stand out and get the right kind of attention. We'll shed light on the tools available to you and share tips to help you get started right away. Read More
Survey Says
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What Do Marketers Do All Day at Work?
By Ayaz Nanji
Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront. Read More
Quick Take
#SocialSkim: Using Live Video to Stand Out, Plus 13 More Stories in This Week's Roundup
By Angela Natividad
Learn how brands are fitting live video into their social strategies. Also: Instagram's new ad-facing partner program, Pinterest's super-smart visual search tool, and Facebook's latest ambition: building a teleporter. Skim to stay sharp! Read More
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My View
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Discover Shockingly Good Returns in Native Advertising
By Daniel Wilkinson
If you find a reputable marketplace that meets your clients' audience requirements and you combine that with valuable content, the results can be good—shockingly good. Read More

event calendar

Nov 19
 Online Seminar—Build, Design, and Deliver Compelling Presentations
Dec 10
 Online Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11
 Virtual Conference—Marketing Technology | 3 online sessions

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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