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In this issue
1. How-To: Buyer Personas: How Much Detail Is Too Much?
2. #SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
3. Podcast: How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman
4. On-Demand Seminar: Discover Your Presentation Persona
5. Survey Says: Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
6. My View: Four Ways to Market To Millennials (Without Underestimating or Patronizing Them)
7. Infographic: Unwrapping the 2016 Holiday Shopping Experience
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How-To
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Buyer Personas: How Much Detail Is Too Much?
By Marcus Schaller
At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond. Read More
Podcast
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How to Pull Off a B2B Rebrand While Growing Sales and Fighting Slavery: CMO Alicia Tillman on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SAP Ariba CMO Alicia Tillman discusses the company's rebranding campaign and commitment to ending forced labor throughout the supply chain, and how B2B buyers and B2C buyers are not so different. Read More
Multimedia
Today's PRO Item
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On-Demand Seminar: Discover Your Presentation Persona
In this PRO seminar, you'll learn about Badge, a first-of-its-kind skills assessment system that will help you discover your natural presenter type—so you can dazzle any audience on any topic any time. You'll leave with actionable tips on how to discover and improve your communication style to achieve your greatest success. Read More
Survey Says
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Marketers' Top Work Motivators, Productivity Killers, and Office Irritations
By Ayaz Nanji
Why do marketers work? What keeps them motivated? To find out, Workfront surveyed 202 marketers who work for US companies with more than 500 employees. Read More
Quick Take
#SocialSkim: Facebook Sets Sights on LinkedIn, Trials TV Ads (Kinda): 13 Stories This Week
By Christian Neri
Facebook steps on LinkedIn turf with job postings, also it trials ads for TV screens; hope for Viners as Twitter considers sale; Facebook revives gaming hopes with "Instant Gaming"; WhatsApp tests its version of Snapchat Stories; 5 top-notch Instagram tools for businesses; and more! Read More
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My View
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Four Ways to Market To Millennials (Without Underestimating or Patronizing Them)
By Kelsey O'Neill
Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic principles. Read More

event calendar

Nov 17
 Online Seminar—Hack the Conversation: Discover Insights Through Social Data
Dec 8
 Online Seminar—Measure Once, Cut 17 Times: How Marketers Can Stretch Their Marketing Efforts
Dec 1
 MarketingProfs University—Email Marketing Master Course

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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