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In this issue
1. How-To: How to Improve Your Tech Marketing Videos With E-Learning Insights
2. #SocialSkim: Facebook Challenges eBay, Craigslist: 11 Stories This Week
3. Podcast: Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts
4. MarketingProfs University: Plan and Build a Can't-Fail Content Marketing Strategy
5. Survey Says: The Most Annoying Things Brands Do on Social Media
6. My View: You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal
7. Infographic: How to Successfully Become an Online Brand Publisher
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How-To
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How to Improve Your Tech Marketing Videos With E-Learning Insights
By Bruce McKenzie
Getting people to grasp new ideas and ways of doing things is especially critical to the sales process in tech companies. Which is why applying teaching and learning principles to scripting and producing marketing videos makes so much sense. Read More
Podcast
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Whose Content Is It Anyway? Better Marketing Through Improv: Kathy Klotz-Guest on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
A business storytelling strategist and author shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv. Read More
Multimedia
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MarketingProfs University: How to Plan and Build a Can't-Fail Content Marketing Strategy
In this PRO seminar, we'll share key factors for content marketing success, including how to deliver useful information to customers without breaking the bank. You'll walk away with advanced tools, tactics, and templates you can immediately use to reach, engage, and convert new customers. Read More
Survey Says
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The Most Annoying Things Brands Do on Social Media
By Ayaz Nanji
Consumers say posting too often is the most annoying thing that brands do on social media, according to recent research from Sprout Social. Read More
Quick Take
#SocialSkim: Facebook Challenges eBay, Craigslist; Twitter Moments Global Rollout: 11 Stories This Week
By Christian Neri
Facebook takes on Craigslist and eBay, tests own version of Snapchat Stories; LinkedIn-Microsoft deal under scrutiny; what Twitter Moments global rollout means for you; tips for building trust, influence on LinkedIn; Snapchat for lead gen; and much more... Read More
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My View
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You May Be Overlooking the Most Powerful Marketing Tool at Your Disposal
By Matt Press
Often overlooked, meta descriptions for Web content are far more powerful than most marketers realize. Read More

event calendar

Oct 13
 Online Seminar—How Social Media Can Help You Promote Your Event and Increase Attendees
Oct 14
 Virtual Conference—Mobile Marketing | 3 online sessions
Oct 18-21
 B2B Marketing Forum—Contact us for group rates
Oct 27
 Online Seminar—MarketingProfs Makeover: Email Copy That Converts

 
 
 
 

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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